The MOBA Difference

So you have a website for your business but what to do now? You’ll have to do more than present your content on a static set of pages. There are many instances when a visitor comes to a website, briefly views the homepage and then leaves, possibly never returning.  The rate of this occurrence is called your Bounce Rate.

To improve your bounce rate, you’ll need to start using some marketing principles and apply them to your website. A good place to start is with a fundamental law of marketing: Attraction. Sexy may not be the word that comes to mind when describing your website but visitors need to be attracted to your site. You will need visitors to not only convert into customers but you want them to be excited to do so, to leave reviews and recommend your services. In other words, your website should be attractive, engaging, and fun. Some business owners are so into their business that they have lost their objectivity or are immune to criticism. This can cause lasting damage to your marketing efforts and you should be open to advice and constructive criticism.

Zero in on your Target

Understanding your target market is key in targeting these individuals to provide your services.  Your target may have a common cause or goal and your website needs to reflect this, catering to the needs of this group of people.  This is why Social Media Marketing is so important today.  Social Media sites are a great way for groups of like-minded people to come together for a specific topic or cause.  You can tap into this with help from MOBA Creative getting another step closer to zeroing in on your target market.  After all, it’s not just the quantity of visitors that makes a site successful, it’s the quality of these visitors and the perceived relevance of your website to their needs.